Our commitment, first and foremost, is to service. We believe top level service involves offering a blend of friendly advice with a passion for what we do. Despite the majority of our customers being set towards certain brands, we have built such a trust and rapport with them that when new brands are incorporated into our store or online, they are well received. While we still target established brands, we are equally enthusiastic about finding not just new brands, but names with little or no distribution in the City of Liverpool, the North West or the whole of the UK. With brands that may already be established in Liverpool, it is our belief that we buy in a way bespoke to our customers.